Coaching is an incredibly powerful tool that can help create more productive, engaged and fulfilled employees. Despite its many benefits, however, coaching is often under-utilised.
One reason is that coaching is often seen as a learning and development solution that is reserved only for those in an executive position.
Managing change, whether driven by the current COVID-19 situation, technological developments, evolving consumer patterns of behaviour, or organisational re-shaping, is one of the greatest learning and development challenges in any workplace.
Coaching can help staff to understand that change can be good, helping to shift their mindset from a negative to a positive one, and removing the fear factor from something that is a fact of modern working life.
Coaching can play a key role in helping individuals feel more confident and achieve real gains in their performance levels. Where the staff members being coached are managing or leading teams, this can in turn lead to improved productivity by the team as a whole.
Coaching, by its very nature, helps individuals feel more valued. Introducing coaching within a workplace sends a powerful message to employees that they are valued, that their views matter, and that they are worthy of investment. This promotes a more inclusive culture within the organisation and helps individuals feel more motivated and engaged with their work.
Research by ILM has found that, amongst those who have received coaching, improved confidence, performance and productivity are cited as three of the most positive changes witnessed for themselves, others and their wider team or organisation. 84% said that coaching would have helped them in periods when they struggled to manage an individual.
Combined with this is the use of internationally recognised coaching methodology, such as that of the GROW model, conceived by thought-leaders and writers Alan Fine and Graham Alexander, along with former racing car champion John Whitmore and popularised in his seminal book, Coaching for Performance.
GROW promotes a coaching style of leadership built on partnership and collaboration. This creates alignment and expands creativity. It works for individuals and teams, for short-term and long-term challenges and objectives, by identifying:
1. goals and aspirations;
2. internal and external obstacles;
3. strengths and resources; and
4. actions that lead to continuous learning and success.